The platform has a massive audience, it’s a global marketplace, and it’s a go-to destination for product discovery and research. Listing optimization can help your products get found and unlock new opportunities.
If you have an unique product that you don’t want to make by hand, you could find a manufacturer to make your products. You can use the marketplace to find potential manufacturers, communicate your vision to them, and get your products made. This will require some upfront investment because of minimum order quantities and storage, but it’s a good way to maintain control of your products while keeping cost per unit low. In our free 40-minute video workshop, we’ll get you from product idea to setting up an online store to getting your first print-on-demand sale. Passionfruit’s products are all carefully designed with pencil and paper, then digitized, placed on products through a print-on-demand company, and sold in its store.
You’ll get more comfortable, get testimonials, and work out the kinks. We know Amazon is a leader in collecting and using customer data to create better shopping experiences, but that information doesn’t get shared with you. If you compete head to head with a product owned by Amazon, it’ll be hard to make sales.
Ecommerce platforms like Shopify provider full inventory management and analytics so you can keep your records in order and make smarter decisions for your business. Every online marketplace, from Etsy to Amazon, offers a shared set of advantages and disadvantages. The upside is that you get access to their network of shoppers—people regularly browse these sites when they need to buy something, so setting up shop lets you meet them there. Cedar & Sail is a maker of fine handmade homewares from Alabama. Josh Pigford, founder of the brand, created Cedar & Sail as an outlet, something creative to do outside of his everyday work as a SaaS company founder. The designs are minimal and use geometric shapes to create a sense of order and cleanliness wherever you place them in your home. Every product is individually hand mixed, poured, and painted, making it unique for the customer.
And Amazon’s in-app promotions can increase your brand’s visibility for highly targeted audiences. While the brand no longer uses Etsy, Loran credits the marketplace for making the family business possible.
Subtle Asian Treats is a top dropshipping store that sells cute plushies and cases for AirPods and iPhones. It was founded by Tze Hing Chan, a young Malaysian entrepreneur, to take advantage of the bubble tea craze happening in Asia. Home and garden is one of those dropshipping niches that seem to always be trendy. People are always looking to add personal touches to their space to make it feel warm and cozy, which can make this an exciting niche to sell in. Far and away the most popular category of products on Oberlo.